Qorint
Design Intelligence
Building the complete visual identity for a design and data intelligence consultancy — from first mark to deployed web presence.
A new consultancy needed
a name that could do work.
Qorint was co-founded as a design and data intelligence consultancy serving clients across the US and Nigeria. From the start, the brand needed to do something specific: communicate both creative sophistication and analytical rigour — in the same breath, to the same audience.
The challenge wasn't just designing a logo. It was building a system that could hold both sides of the business — the warmth of craft and the precision of intelligence — without one undermining the other. The identity needed to feel purposeful in Lagos and credible in New York.
"Design intelligence isn't a tagline — it's a position. The brand had to embody it, not just claim it."
Warmth and authority
are not opposites.
Most consultancy brands fall into one of two traps: cold corporate minimalism that signals competence but no warmth, or warm craft aesthetics that signal creativity but no rigour. Qorint needed to occupy a third position — grounded intelligence.
We defined the brand on three axes: editorial confidence (we have a point of view), material warmth (we're human, not algorithmic), and systematic thinking (we work in systems, not one-offs). Every visual decision would be pressure-tested against all three.
A mark built for
two continents.
The Qorint wordmark is set in Rustica by TipoType — a geo-humanist sans-serif chosen for its quiet authority. The color system anchors on terracotta #C95B3A — warm, earthy, and distinctly non-corporate. Paired with near-black #1A1A1A and warm parchment #FEFCFA, the system holds together across print, screen, and physical applications.
The full brand system — including logo variants, color palette, typography scale, usage rules, and UI components — is documented below.
The type system runs three levels: Rustica for display and editorial moments, Courier Prime for labels and reference items, and JetBrains Mono for technical and data contexts. Three fonts, each with a defined role — none interchangeable.
A first day that doesn't
feel like a first day.
Employee onboarding is typically a wall of PDFs and calendar invites. We designed Qorint's onboarding dashboard as a structured, visual experience — a single interface that gives new hires everything they need in the right sequence, without overwhelm.
The dashboard surfaces tasks, progress, key contacts, and reference documents in a clear hierarchy. Completion states are tracked visually so both the new hire and their manager can see exactly where they are in the process at any moment.
The dashboard was built in the Qorint brand system — terracotta progress indicators, near-black surfaces, warm white typography. Even an internal tool should feel like part of the brand.
Policy as design.
Clarity as culture.
The Qorint employee handbook was designed as a document people would actually read — not a legal dump in 10pt Times New Roman, but a structured, typographically considered guide to how the organisation works, what it values, and what it expects.
We applied the full Qorint type system: Georgia for section headers and pull quotes, and clean sans-serif for body text. The result reads like an editorial document — authoritative without being cold, direct without being clinical. It was delivered as a print-ready PDF and an editable source document.
Client relationships
made visible.
Qorint needed a CRM that matched how the team actually worked — project-centric, relationship-driven, and built for a small consultancy rather than an enterprise sales team. Off-the-shelf CRMs are designed for volume; we designed for depth.
The interface organises clients by relationship stage. Each client record surfaces the project history, communication log, and next action in a single view, without switching between tabs. The design is opinionated about what matters and deliberately minimal about everything else.